Every business has a need for high quality and professionally finished print output. These are the print jobs that cannot be produced on your traditional color office copier but on production equipment. Many organizations outsource jobs like this rather than making the large investment to lease or purchase the equipment. At what point does it make sense to make the investment and bring production print equipment in-house?
Is there a need for high-quality jobs?
First, you must determine whether or not your desired materials can be run on your traditional office copier. If you would like to print on thick glossy stock sheets, then an office copier will not be the ideal route for you. The digital presses have the capability to print on thick coated sheets. They can even run banner size sheets through them. Also, digital presses also are able to maintain accurate color through print runs much better than your traditional office copier/printer. Finally, if you have a need for your print jobs to be made into full-bleed booklets, cut, or stapled there are a variety of finishing equipment options available to you.
How much is currently being spent on outsourced print?
One of the key things to consider is how much are you currently paying to have your professionally finished print jobs outsourced? Recently I met a local organization that spent over $200,000.00 in the past year! After meeting with their team, it was confirmed that over 80% of what they were outsourcing could be brought in-house. By bringing this type of printing in-house, this organization was able to save thousands of dollars. Now they could print materials on demand, eliminating waste that was never used or handed to clients.
Does your building have the environment for one of these devices?
This is a key factor to consider while investigating potential production print options for your organization. Depending on your needs, these devices can be over 15 feet in length! You MUST make sure you have the space for one of these units. Also, it is critical that the device is placed in a clean climate controlled room. Humidity and dust can have a huge effect on the performance of these devices. Finally, you must make sure you have adequate power for this equipment. Many of the machines require a 220-volt power line.
Is there staff that will take ownership of this system?
Ownership of this device can vary depending on your business. Some organizations have a designated print room manager that is responsible for this type of equipment. Then there are other organizations that leave other staff members responsible like IT, marketing, or designer staff. What is critical is that you designate a key operator to this type of equipment. Production print equipment is not meant to be used as freely as your typical office printer or multi-function device. Keeping someone in charge that knows how to properly use the machine is extremely important. This way you have someone on staff to train key users who will also need to use the equipment as time goes on.
As long as you consider these four factors in your consideration for production equipment, you will be able to accurately justify whether or not your need is worth the investment!
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